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iNTEGRITY
The Identity Matrix.
for High Performer
&
®
out of the ordinary Concept. Framework. Strategy. for new perspectives on your Identity . expect the unexpected
profound insights to act on instantly to Master your Identity & Own your Performance . prepare for game-changing
As a Business Owner, Self-Employed Person, Team Leader, Executive, Influencer, Elite Athlete, Artist, senior or high potential, you have chosen a way of life
that comes with experiences, chances, people, challenges and responsibilities that are extraordinary but can be overwhelming at times.
Part of your way can be a battle of your Identity & Integrity. - How to stay true to yourself while meeting the various demands.
The battle not being a conflict in need to be resolved but an essential part of the process of striving for excellence and incredibly rewarding experiences.
If you want to make sure to master your Identity and own your Performance and you believe that there is more to your Self than the obvious, this is for you...
We are all living a life with two Identities. Self Identity & Public Identity. Each one having a deep truth within but still cannot stand alone. Only intertwined consciously do the two Identities become most efficient, enriching our performance to the fullest. On all levels.
se l f id e n t i t y
the difference that marks off an individual from the rest of the same kind
pu b l i c id e n t i t y
a mask or appearance one presents to the world by which one is known

Mastering your Identity is all about
remaining true to your Self & Public Identity, regardless of external challenges, expectations, pressures, influences and temptations.
Owning your Performance is all about
realizing that the tension between your Self & Public Identity and external demands can fuel clarity, growth, self-confidence, ambitions and ultimately your performance.
Here is the thing... to have as many as possible of the best experiences professionally and personally, feeling centeredness and presence no matter what, it is essential that we stop ignoring our inner wisdom and start to acknowledge the unique framework of our Self Identity. Knowing why happens what happens, understanding the important and far-reaching aspects of neglected personal skills and feelings and, realizing how best to connect and intertwine them with our Public Identity makes all the difference. And allows us to consciously direct and lead our Performance in the direction of our personal success, however we define it. While feeling Integrity for ourselves all the way.
Offerings. Being professionally (Public Identity) successful not just because of what you've learned but because of who you are personally (Self Identity).

Tailored Cut - one on one
- professionally / Public Identity
upleveling performance . overcoming crisis . leading role . new positioning . exit . second career
- personally / Self Identity
self image . resetting identity beliefs . reorganizing overall identity . repositioning in work & life
- Personal Profile & The Identity Matrix.

Shared Rail - team - two and more
- professionally / Public Identity . Tailored Cut for high performing teams
- personally / Self Identity . Tailored Cut for high performing teams
- Personal Profile & The Identity Matrix. for each participant

Favorite Shirt - Building Identity
- master classes . incentives / talks . forums . panels
- illuminating a variety of aspects of Self & Public Identity
- groups of all kinds of sizes . all kinds of settings
One on one sessions are usually online. Groups are live. With the exception of very small groups up to three.
The work of Allyson Hoffmann is trusted in... Europe . United States . Caribbean . Australia . Singapore
Office located in Hamburg . Germany / English & German / Skype . Google . Zoom
Allyson Hoffmann . Identity & Performance Profiler for High Performer
self identity
public identity
2024 The Identity Matrix.
© 2024 Allyson Hoffmann
®
Tailored Cut - one on one - behind the scenes
Master your Identity, navigate the battle between your core Identity and external pressures
and own your Performance in both professional and personal contexts.
The aspired outcome is a seamless alignment between who you are (Self Identity) and how you show up (Public Identity).
Increasing your overall effectiveness and your sustainable growth. To ensure long-time success.
Master your Identity
You develop a deep understanding of your multidimensional aspects… primary instincts . decisions reference centers . role . voices & more
and intertwine them with the aspects of your Public Identity.
Own your Performance
You develop a deep understanding of your core strengths… manifesting competencies, areas to grow, purpose driven fundamentals & more
and implement them to up-level your Performance.
Navigate the Battle of Identity & Integrity
You gain clarity and focus to manage the internal conflict when external demands challenge your Identity aspects
as well as to dissolve the stress between personal & professional demands.
Thereby you are setting boundaries and high standards to meet your High Performance capabilities.
The Outcome
Self-assurance in your Self & Public Identity . Improved self-confidence in making decisions that align your Identity with your Performance .
Increased inner power & calmness . A balanced approach to high achievement while maintaining strong personal Integrity .
Focused . Unstoppable.
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Shared Rail - team - two and more - behind the scenes
Master your Team’s Identity and own your collective Performance through strong bonds between individual team members
and creating a culture where authenticity and high achievement coexist.
Combining individual growth with collective Performance-boost through a shared sense of Identity.
The intent being to ensure that each team member can bring their Individuality to the table
while contributing to the team’s success in a way that feels natural and impactful.
Master your Identity
Establish strong team Identity that builds on the individual Self & Public Identities .
Everyone involved develops a deep understanding of how individual strengths contribute to shared success .
Cultivating openness to enable and ensure connection and trust.
Own your Performance
Performance framework that encourages accountability, ownership and learning from setbacks at both the individual and team level .
Strategies to unite team goals with individual growth and team success .
Celebrating wins to raise the sense of team spirit.
Navigate the Battle of Identity & Integrity
Balance diverse Identities and perspectives while staying focused on collective outcomes .
Team strategies to address and resolve conflicts between personal values and team goals to maintain Integrity while driving High Performance.
The Outcome
A culture of improved communication, conflict resolution and trust that sustains High Performance without burnout .
A unified approach to achieving both individual and team goals. Consistently.
Focused. Unstoppable.
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Key Benefit of both offers
The focus on mastering Identity ensures that Performance is not just about short-term wins but long-term success.
Individual & Team.


Fundament of Allyson Hoffmann's entire Work is her unrivaled framework of The Identity Matrix. A Personal Profile and a Core Matrix which she developed over the course of her career as a true pioneer in the field of Identity & Performance which has now spanned well over three decades. A cutting edge framework that has become a game-changer for High Performer seeking to unlock their full potential leading to their peak Performance while staying true to themselves. Fundamental part of her work is to intertwine the aspects of Self & Public Identity and to therewith shape a purposeful Performance capability representing her clients unique Identity. Another essential part of her work is eliminating negative emotions & feelings. For new perspectives on absolutely everything. Personally & professionally.
Clients choose between a long term commitment of ongoing professional/personal consulting and a short term approach for urgently needed answers and solutions. 1on1 & team format. Business. Sports. Arts. Pricing depends on the mandate and is based on hourly or package rates. Individual agreements for Favorite Shirt. Please note that exceptional work comes at a price, well worth every penny spent. However, you wouldn't want to settle for anything less than the best anyway.
Personally by now Allyson Hoffmann speaks People fluently cause there is next to nothing she has not seen through her work or experienced herself. That being the background her clients deeply trust her upon she makes them feel seen and save and opens doors inside themselves for them they never knew existed. Known for her Integrity and trustworthiness she has built a reputation as someone who has an in-depth understanding of the challenges of navigating the complexity of Identity in high-pressure environments. Also she brings a profound level of insight and practical wisdom that empowers others to perform at their highest level without compromising the own Identity. Other than that she is found being mystic and spooky at times cause she knows what she can't know and, has a reputation to make people wait for the right moment to act. As everything has it's right timing, leading to Integrity and Trust in one's Truth. Nothing better than that.
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