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IDENTITY MATRIX.
know yourself
act on it
make an impact
®
out of the ordinary Concept. Framework. Strategy. for new perspectives on how to Master your Identity . expect the unexpected
profound insights to act on instantly to Own your Performance & Make an Impact . prepare for game-changing
The Identity Matrix.
The Identity Matrix is a cutting edge framework that is game-changing for those seeking to uncover their to date hidden potentials. Leading to peak performance as well as lasting impact while remaining true to themselves, despite the diverse and stressful demands of the outside world. Feeling centeredness and integrity all the way.
Clients
High Performer . Executive . Influencer . Future Designer . Individual / Team . Senior / High Potential . Business / Sports
Challenges
- professionally / Public Identity
upleveling performance . overcoming crisis . positioning . leadership . exit . second career . impact
- personally / Self Identity
resetting self image & identity beliefs . reorganizing & repositioning overall identity . impact
Content
The Identity Matrix breaks down and analyzes the essence of a person’s Identity. It consists of two parts...
the Personal Profile and the Core Matrix.
The Personal Profile, in turn, consists of two components. 'Me with myself' shows how one acts successfully without the influence of others. 'Me with others' shows how one acts prosperous in comparison to and with others. Presented as a basic and an interactive profile.
The Core Matrix explains the multidimensionality of a person, the corresponding roles and positions in life with the associated learning processes and the areas of purpose and growth.
The combination of all parts represent a person’s Identity.
The Identity Matrix provides a clear statement about how a person can achieve success, including overcoming the challenges that arise along the way. After all, there is no point in life, neither in our professional nor in our personal life, and there never will be, where everything is perfect and stays that way. Ultimately, we are all here to learn, and every moment in life offers us a new opportunity to grow into our unique Identity and thus have the exceptional experience of knowing ourselves and acting on it. Professionally & personally.
The Identity Matrix is therefore the ultimative fundament for an impactful life. In all areas of life.
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High Performers – one on one
The common ground of High Performers is wanting to create more than just a nice living. They believe they can accomplish something of significant effect causing change in their specific field of expertice or, better yet, for people in their lives and their world. They know, to achieve just that they need to focus on themselves and their own progress first to make an impact in their environment. The Identity Matrix and the work with Allyson Hoffmann enables High Performers to speed up their personal growth process, so their impact is greater, faster.
To leave their signature, High Performers need to continously evolve their mindset. Every step, every experience, every challange is also an opportunity for them to learn, grow and later create and provide value. Since they’re on the fast track, there can be a lot for them to take in and process. The better they know themselves and know how to act on it without hesitation, because of them staying true to themselves, the easier it is for them to keep the big picture in mind instead of getting lost in the details of everyday life or in the demands and pressures of others.
The Identity Matrix offers the individual aspects allowing a person to do just that. Helping to understand and know the own Identity. Enableing to act accordingly at all times without a doubt. Contributing to something notable and substantial. Guiding to achieve the impact dedicated to.
Providing the Identity Matrix is just the beginning. The work of interweaving all the components of the Matrix and intertwining them with the everyday realities of her clients starts then. In the individual sessions Allyson Hoffmann helps her clients to connect their inner aspects with their outer reality. On average ten sessions, about a three month process is needed to get a first grip on the full picture, which then usually leads into a continous consulting, tailored to her clients wants and needs. The process can be everything from highly intensive to having all the time of the world.
Then it is all about… Recognizing the big picture of her clients Identity. Holding direction. Thinking creatively so her clients can act creatively. Showing them what they are truly capable of. Helping them recognize their inner perfection that is waiting to be utilized. Offering previously unimagined possibilities for handling any situation at hand. Leading to effective and sustainable results. Connecting the dots so her clients can evolve and with them the world around them.
The combination of the Identity Matrix and Allyson Hoffmann's abilities to know what she can’t know and to set her clients background aspects in motion creates growth & change. Lasting change. In her clients professional & personal lives and their environments.
High Performance Teams - composition
The approach for Teams is, of course, slightly different. Here’s what you get…
You master your Team’s Identity and own your collective Performance through strong bonds between the individual team members and creating a culture where authenticity and high achievement coexist. Combining individual growth with a collective Performance-boost through a shared sense of Identity. The intent being to ensure that each team member can bring their Individuality to the table while contributing to the team’s success in a way that feels natural and impactful.
We establish a strong team Identity that builds on the individual Self & Public Identities. Everyone involved develops a deep understanding of how individual strengths contribute to shared success. Cultivating openness to enable and ensure connection and trust.
We encourage accountability, ownership and learning from setbacks at both the individual and team level. Strategies to unite team goals with individual growth and team success. Celebrating wins to raise the sense of team spirit.
We balance diverse Identities and perspectives while staying focused on collective outcomes. Team strategies to address and resolve conflicts between personal values and team goals to maintain Integrity while driving High Performance.
We achieve a culture of improved communication, conflict resolution and trust that sustains High Performance without burnout. A unified approach to achieving both individual and team goals. Consistently. Focused. Impactful.
High Potentials
Special attention goes out to the young and wild ones. The High Potentials in Business & Sports. For them, the Identity Matrix can be the exceptional foundation they seek, to build their career on, precisely explaining to them their unique approach to an outstanding career. The Matrix being the guiding framework for the young talents who are ready to roll up their sleeves. To get to work. To get the job done. Making an impact as role models. Shaping our world. Meeting the future.
Terms
- Groundwork.
The Identity Matrix . 5 sessions information transfer . 10 sessions intertwining reality
- Continuing Consulting.
ongoing professional/personal consulting . following the groundsetting
The Identity Matrix. 2.000 Euro + 19% MwSt.
Consulting rate . 45 minutes . 300 Euro + 19% MwSt.
Groundwork Sessions are 90 minutes . Consulting is 60 or 90 minutes.
Since everybody has their own timing the work date approach is individual.
Teams work with a combination of day workshops and individual sessions.
Allyson Hoffmann
Fundament of Allyson Hoffmann's entire work is her unrivaled framework of The Identity Matrix which she developed over the course of her career as a true pioneer in the field of Identity in relation to Performance and Impact, which has now spanned well over three decades. Personally by now there is next to nothing Allyson Hoffmann hasn’t seen through her work or experienced herself. That being the background her clients deeply trust her upon she makes them feel seen and save and opens doors inside themselves for them they never knew existed.
Known for her integrity and trustworthiness she has built a reputation as someone who has an in-depth understanding of the challenges of navigating the complexity of Identity in high-pressure environments. Also she brings a profound level of insight and practical wisdom that empowers others to perform at their highest level without compromising the own Identity. Her approach is focused on creative thinking and acting, leading to solutions and different, new ways of dealing with whatever comes our way. For the old is what it is. The old. What’s needed most in our time and age is creative thinking and acting to get to the impact we need so desperately and that is precisely what she offers unconditionally.
New perspectives on absolutely everything.
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One on one sessions are usually online. Groups are live. With the exception of very small groups up to three.
The work of Allyson Hoffmann is trusted in... Europe . United States . Caribbean . Australia . Singapore
Office located in Hamburg . Germany / English & German / Teams . Google . Zoom
Allyson Hoffmann . Identity & Performance Profiler for High Performer
2024 The Identity Matrix.
© 2025 Allyson Hoffmann
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