The Image.


Your public Image is one of the most valuable assets you've got. It is not only following you everywhere but preceding you. That’s a fact. Actually, it is carrying your personal & business success and therefore it should be cared for thoroughly, but is left to itself all to often, neglected or even being ignored. Leaving the door wide open for mishaps of all sorts.


If your profession and career puts you in a position of public interest you want to make sure your public Image is telling the story you want it to tell, has the impact you want it to have and is having your back any given moment. No matter what.


The consequences of not having created your public Image on purpose, making it strong, reliable and in a special way unbreakable can be enormous. Consequences that can turn to be personal in no time. Which is the hardest thing to deal with if your public Image operates out of a wrong Self-Image. All hell can break loose and all of the sudden it is not only your career or business that is on the line but you as a person can find yourself in the middle of a spinning circle that tends to go downhill. Crashing and taking with it so much you’ve worked for and you gave your all to achieve. The worst part being, not to understand why that is happening to you.


Truth be told, even the most perfectly fitting Image is not immune to the turbulences of life. But it will not break. Neither will you. Which is the most important part... it will only get you further because behind every great public Image there is an even greater Personality.


The level your Image is true to your very unique Individuality and reflecting it, is making all the difference. To you personally as well as to the impact your are making in your world. The ultimate difference to beginn with is... your true Individuality being the fundament you are building your Self-Image and your public Image upon. Or not. That defines the direction of everything you are experiencing. Everything.

The Image. Work


When you are having a profession, a career, a business which the public eye is part of, or being on your way to come into such position and you want to make sure you are prepared the best way possible, meaning being able to rely on a public Image that is build on purpose instead on quicksand…


Meet Allyson Hoffmann. The architect of stand tall Images.


As the essence of more than thirty years of working on the human side of things, she made it her thing to build strong, reliable public Images. Based on the individual profile of her clients she brings to light and sets alive Images that are having the power to transform what is. No matter if it is about the first or second career, an adventure or a calling, she creates perfectly fitting structures for outstanding Images that her clients fill with life. Leading them to be impactful, empowering public figures, needed so urgently in all areas of life. Now and in the future. 


So, when you are the owner of a business, a c-suite or board member, an influencer, a start-upper, a high profile sports person, an actor, a politician, a key-note speaker, a social leader, an abbot of a Buddhist monastery or any other role model or thought-leader of sorts and…


If your Image is to built, up for improvement, in danger to crumble or already went downhill Allyson Hoffmann is the one to turn to. For new perspectives on your current public Image, on yourself and your doing. Leading to a new and winning public Image which is clearly showing who you truly are, what you truly stand for and the value you are bringing to the table. An Image you can trust and rely on. At all time. No matter what.

The public Image includes...  Individual Profile  /  Core Message  /  Story  /  Positioning  /  Communication 

Work approach...  1. The public Image - 3 to 6 month    or    2. The public Image + long term (development) advising

The Image. Allyson Hoffmann

A personal note on Allyson Hoffmann… Because everybody who chose a path including public interest for the best reasons has to deal with pressure from the outside in a special way, she works with them the most. Also, she is sure that her clients will have a ripple effect on society, sharing the much more gentle, acknowledging, non of the less strong and effective route to success that has such an amazing impact on the quality of life. Which the younger and the future generations are all in for.


Allyson Hoffmann. backgroundWell over thirty years of extraordinary national and international experience in her line of work on the human side of things. Based on multiple and diverse educations and studies... profiling, psychological, philosophical, mindfulness, nutrition, long distance sports and portrait/sports photography. Granting her a broad and deep knowledge of the human side of Individuality as well as of the variety of structures and processes behind Teams. Businesses. Sports. and Leadership. and of course a love for Images. Her office is located in Hamburg, Germany and her languages are English and German.

She published the picture-book 'Polo meets Art' and is the creator of 'The Individuality Profiling'. 

Her work is trusted in... Europe - United States - Caribbean - Australia - Singapore. 

The Image. clients perspectives

Here are some summarized clients perspectives on the work on their Image with Allyson Hoffmann…


Eye opening. Incredible. Magic. Crass. The main take away is always described as the advantage of the new public Image being invulnerable, for it being truly authentic and heartfelt. On the personal side a new understanding for themselves and for others, a stronger confidence and deeply felt trust in themselves and their journey as well as a new independence from the judgement of others is greatly cherished. The allover conclusion of her clients is an up-leveling of the quality of life. Professional and personal alike. For themselves and everybody around. Based on not needing to push and force things to happen anymore. Because their new self- & public Image is now based on being aware of their core strength, giving them the ability to act true to their Image leads to a clear and very precise communication and a higher effectiveness of themselves and their environment. Having established their personal timing is playing a key-role in their leadership and therewith their public Image for all her clients.


"My public Image now having a core message with a matching story and a corresponding line of action - all feeling true to myself... priceless."

© 2022 Allyson Hoffmann

Have a great day!

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