Allyson Hoffmann

The Art of Individuality.

Individual Positioning
winning strategies for Performance. Communication. Image.

Trust Your Individuality.


 Your Performance determines your overall success. Your Communication is all about being understood. Your Image is you, telling your story. Combining the three shows your Positioning, leading to how the world sees you and therefore reacts to you. This is where  'The Individuality Profiling' comes into play...


In today's world it is most important to know how to put your own Individuality to work to live your own story to the fullest. Positioning yourself perfectly true to yourself through your Performance. Communication. Image. will make all the difference and will lead you to new levels of satisfaction and success.  

Truth is, your one of a kind Individuality is the carrying backbone of your winning Performance. Communication. Image.


The backbone of your Individuality is a set of interwoven mechanisms. Triggering your individual skills, capabilities, expertise. Your individual Positioning strategies. Differentiated in how to be the best version of yourself and how to be best with others. The more aware you are of your Individuality and the clearer the very qualities are present in and presented through your Performance. Communication. Image., the easier it is, to be your own best and for the outside world to estimate your value. Leading to attention, trust and bonding on a whole new level and of course to what you are aiming for.


Through the Positioning strategies of your Individuality you get to growth and change and future success and sustainability. They are empowering you to be bold and to move towards the not done yet - the unthinkable - the individual uniqueness. Strengthening your trust in new perspectives and favourable courses of actions. To get to what is yours to achieve.

Allyson Hoffmann encourages you to listen to yourself and to trust your individual strength... your unique Individuality. Meaning the starting point, the main source, the broadcasting frequency for your Performance. Communication. Image. is your recognizable, distinctive Individuality. Understanding that your true Individuality is offering all the Positioning strategies you need, because of them being the magnetic value leading the way. Inside out. 

For your Positioning - your Performance. Communication. Image. to be a master play. Striking, successful and sought after.​ 


The Art of Individuality.     Individual Positioning - Performance. Communication. Image.     Long & short term consulting.

For questions and bookings please use the contact-form below or mail to

Background & Work Allyson Hoffmann

Based on well over thirty years of national and international experience in her line of work on the human side of things and on multiple and diverse educations and studies... psychological, philosophical, mindsetting, mindfulness, nutrition, long distance sports and portrait/sports photography, her knowledge about the human side of Individuality is broad and deep. She published the picture-book 'Polo meets Art' and is the creator of 'The Individuality Profiling'.

Besides unveiling and bringing to light the unique Individuality of her clients, she is shedding light on the grand scheme of things, acknowledging the malfunctions as well as the not yet unfolded potentials behind the obvious. Connecting the dots by integrating the specified Positioning strategies into the defined goals and the daily routine.​ In the event a fall out seems not only possible but probable - the Performance and Communication falls apart, the Image fails - her clients can count on her to identify the strategies to turn around 180°. Out of great challenges or crisis. Into a new, successful chapter.

She understands how to initiate change and growth through explaining what doesn't work and therewith what does work to succeed the best way possible. She is getting under people’s skin and behind structures, knowing inner truths through her empathic ability. Allyson Hoffmann is leading her clients to new perspectives and strategies and into the right actions. Empowering the Art of Individuality in their Performance. Communication. Image. So that their Positioning is the magnetic value.


Individual Sessions. Think Tanks. Talks.     English. German.     National. International.     Hamburg.     Skype. Zoom. Google.

For questions and bookings please use the contact-form below or mail to

Personal Note


To me the most important part of my work is leading others to the understanding that living ones unique Individuality and showing it through a clear Positioning in every aspect of ones life is the only reliable way to provide true and lasting value to oneself, the relationships, the business, the career, the community, the culture.


Watching my clients over the years and out of my own experience, I strongly believe Individuality is the key to success. That Individuality is the change of Culture, our Future is build on. You know Yourself. You trust Yourself. You win. And...


There is more to it. For me, Individuality is the true Diversity. With everybody having the right to be one’s Individual Self. Living the own, most valuable Individuality. To experience the beauty of life. 

Allyson Hoffmann


Have a great day!

Allyson Hoffmann

Profiler. Positioning Strategy Advisor.



© 2020 Allyson Hoffmann