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THE
IDENTITY MATRIX.
know yourself
act on it
make an impact
High Performance on a new level.
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out of the ordinary Concept. Framework. Strategy. for new perspectives on how to Master your Identity . expect the unexpected
profound insights to act on instantly to Own your Performance & Make an Impact . prepare for game-changing
The Identity Matrix.
Fundament of Allyson Hoffmann's entire work as an Identity & Performance Profiler is her unrivaled framework of The Identity Matrix. Which she developed over the course of her career spanning well over three decades as a true pioneer in the field of Identity in relation to Performance and Impact.
The Identity Matrix is a cutting edge framework that is game-changing for High Performers seeking to uncover their hidden potentials. Leading you to peak performance as well as lasting impact while remaining true to yourself, regardless the diverse and pressuring demands of the outside world.
Clients
High Performer . Executive . Influencer . Future Designer . Individual / Team . Senior / High Potential . Business / Sports
Challenges
- professionally / Public Identity
upleveling performance . overcoming crisis . positioning . leadership . exit . second career . impact
- personally / Self Identity
resetting self image & identity beliefs . reorganizing & repositioning overall identity . impact
Content
The Identity Matrix breaks down and analyzes the essence of a person’s Identity. It consists of two parts...
the Personal Profile and the Core Matrix.
The Personal Profile, in turn, consists of two components. First it shows how one acts successfully without the influence of others. The second part is about how one acts prosperous in comparison to and with others. Presented as a basic and an interactive profile.
The Core Matrix explains the multidimensionality of a person, the corresponding roles and positions in life with the associated learning processes and the areas of purpose and growth.
The combination of all parts represent a person’s Identity.
The Identity Matrix provides a clear statement about how a person can achieve success, including overcoming the challenges that arise along the way. After all, there is no point in life, neither in our professional nor in our personal life, and there never will be, where everything is perfect and stays that way. Ultimately, we are all here to learn, and every moment in life offers us a new opportunity to grow into our unique Identity and thus have the exceptional experience of knowing ourselves and acting on it. Professionally & personally.
The Identity Matrix is therefore the ultimative fundament for an impactful life. In all areas of life.
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High Performers – one on one
The common ground of High Performers is wanting to create more than just a comfortable life. They believe they can accomplish something of significance in their specific field of expertise or, better yet, effect change for the people in their lives and their world. They know, to achieve just that they first need to focus on themselves and their own progress to then make an impact in their environment. The Identity Matrix and the work with Allyson Hoffmann enable High Performers to speed up their personal growth process, so their impact is greater, faster.
To leave their signature, High Performers need to continuously evolve their mindset. Every step, every experience, every challenge is also an opportunity for them to learn, grow and later create and provide value. Since they’re on the fast track, there can be a lot for them to take in and process. The better they know themselves and know how to act on it without hesitation, because of them staying true to themselves, the easier it is for them to keep the big picture in mind instead of getting lost in the details of everyday life or in the demands and pressures of others.
The Identity Matrix highlights the individual aspects allowing a person to do just that. Helping to understand and know the own Identity. Enableing to act accordingly at all times without a doubt. Contributing to something notable and substantial. Guiding to achieve the impact dedicated to.
Providing the Identity Matrix is laying the groundwork. Followed by the process of interweaving all the components of the Matrix and intertwining them with the everyday realities of her clients. The individual sessions are designed to connect the inner aspects of her clients with their outer reality. On average, the initial process takes three months to gain a profound overview of the big picture. Usually followed by continuous consulting, tailored to the client's wishes and needs. The process can range from highly intensive to one having all the time in the world.
Consulting process… Recognizing the big picture of her clients Identity. Illustrating their unique approach to high performance. Leading to understand their inner structure, just waiting to be tapped in. Eliminating negative, restraining emotions. Offering previously unimagined possibilities to master any situation at hand. Holding direction. Leading to effective and sustainable results. Connecting the dots so her clients evolve and, with them, the world around them.
The combination of the Identity Matrix and Allyson Hoffmann's abilities to know what she can’t know and to set her clients background aspects in motion creates growth & change. Lasting change. In her clients professional & personal lives and their environments.
High Performance Teams - composition
The approach for Teams is, of course, slightly different. Here’s what you get…
Mastering your Team’s Identity and own your collective Performance through strong bonds between the individual team members and creating a culture where authenticity and high achievement coexist. Combining individual growth with a collective Performance-boost through a shared sense of Identity. The intent being to ensure that each team member can bring their individuality to the table while contributing to the team’s success in a way that feels natural and impactful.
Establishing a strong team Identity that builds on the individual Self & Public Identities. Everyone involved develops a deep understanding of how individual strengths contribute to shared success. Cultivating openness to enable and ensure connection and trust.
Encouraging accountability, ownership and learning from setbacks at both the individual and team level. Strategies to unite team goals with individual growth and team success. Celebrating wins to raise the sense of team spirit.
Balancing diverse Identities and perspectives while staying focused on collective outcomes. Team strategies to address and resolve conflicts between personal values and team goals to maintain integrity while driving High Performance.
Achieving a culture of improved communication, conflict resolution and trust that sustains High Performance without burnout. A unified approach to achieving both individual and team goals. Consistently. Focused. Impactful.
High Potentials
Special attention goes out to the young wild ones. The High Potentials in Business & Sports. For them, the Identity Matrix can be the exceptional foundation they seek, to build their career on, precisely explaining to them their unique approach to an outstanding career. The Matrix being the guiding framework for the young talents who are ready to roll up their sleeves. To get to work. To get the job done. Making an impact as role models. Shaping our world. Meeting the future.
Terms
- Groundwork.
The Identity Matrix . 5 sessions information transfer
- Continuous Consulting.
professional/personal consulting . following the Groundwork
The Identity Matrix. 2.000 Euro + 19% MwSt.
Consulting rate . 60 minutes . 400 Euro + 19% MwSt.
Groundwork Sessions are 90 minutes . Consulting is 60 or 90 minutes.
Teams work with a combination of day workshops and individual sessions.
Since everybody has their own timing the work date approach is individual.
Allyson Hoffmann
Known for her integrity and trustworthiness she has built a reputation as someone who has an in-depth understanding of the challenges of navigating the complexity of Identity in high-pressure environments. Also she brings a profound level of insight and practical wisdom that empowers others to perform at their highest level without compromising the own Identity. That being the background her clients deeply trust her upon she makes them feel seen and save and opens doors inside themselves for them they never knew existed. Doing so, she makes sense of everything that has happened/happens.
Her approach is focused on what's needed most in our time and age. New solutions and different ways of dealing with whatever comes the way. For the old is what it is. The old. Creative thinking & action is the way to make the various impacts so desperately needed. To create a worthwhile future. That's why she offers precisely that unconditionally...
New perspectives on absolutely everything. - Identity. Performance. Impact.
One on one sessions are usually online. Groups are live. With the exception of very small groups up to three.
The work of Allyson Hoffmann is trusted in... Europe . United States . Caribbean . Australia . Singapore
Office located in Hamburg . Germany / English & German / Teams . Google . Zoom . Live
Allyson Hoffmann . Identity & Performance Profiler for High Performer
2024 The Identity Matrix.
© 2025 Allyson Hoffmann
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